by ThinkCode | Aug 27, 2015 | Search Engine Optimization
Effective keyword research method is to get the list of keywords through different and reliable keyword research tools and then apply your logic, experience and context requirement. This will give you the best list of keywords.
If you have a tool like Scrapebox, you can scrape all of Google’s auto suggest keywords. This can be especially useful if you are using content marketing as a strategy because it can throw up some decent ideas for writing content.
Following are some method for keyword research
1. Make a list of basic keywords and then use various keyword research tools to find out relevant keywords
2. Check competitors keywords
3. Think from visitor’s point of view what he or she will search if he need particular thing
4. Ultimately use your experience and intelligence to shortlist final keywords.
Apart from this we can look at Google Analytic to get some insight as to what keywords people are using to arrive at your site. Although there source is not as plentiful as it used to be, is still can provide good insight.
Another good 3rd party tool is Ubersuggest at ubersuggest.org. If you already have an adwords account running, a great report to run is the Search Query Report to see what the actual queries people are typing in to trigger your ads and arrive at your site.
by ThinkCode | Aug 26, 2015 | Search Engine Optimization
We are gathering some research on how professionals in the SEO community do reporting.
There are two types of SEO Reporting.
1. Monthly Reporting
2. MIS Reporting
Monthly Reporting : Check things which you want to include in your SEO Report like (Monthly Visit , Monthly Page View, Monthly New Visit) and put your analytic desktop screen shot on it.After you require comparison between previous month or next month so take a screen shot and past it on your report now how many link index by google of your website right down it and take a screen shot now final stage of keyword ranking position then see the keyword ranking and put these on your report. These are the enough information which client want.
MIS Reporting : If you are working for a client since 2 years and client want a report of two years performance then you can use comparison report which we called in digital language MIS Report.
Apart from this we can use custom reporting within Google Analytic (dashboards) and it is much better.You can show clients conversion rates, traffic referrals, revenue etc.
by ThinkCode | Aug 26, 2015 | Wordpress
When your wordpress website is faster, it is much easier to gain more traffic and visitors.
To benefit your audience, rankings, and usability, we recommend increasing your website speed.
Let’s review this list of 23 tips to increase your site speed.
1. Cache your WordPress site.
Do you want speed now instead of later? Quick Cache is a WordPress plugin that takes a quick snapshot of every aspect of your site (including Page, Category, Posts, etc.) and stores the snapshots for quick loading.
2. Test your page load speed
You won’t know how far you need to improve your website if you don’t have a baseline. Pingdom’s Website Speed Test gives you an accurate reading on your site’s speed.
3. Choose a good hosting provider.
4. Optimize your images for speed.
We all want our websites to look engaging, but don’t do so at the cost of usability. Compress your image files in an instant with EWWW Image Optimizer for WordPress.
5. Clean up your database.
If you want to get your website running faster right this minute, start your spring cleaning a little early this year by optimizing your database. WPOptimize gets the job done. This app removes old posts, delete items in the trash, and more.
6. Limit the number of plugins you install.
Also bare in mind to delete unactivated plugins if you don’t plan on using them again.
7. Do not display the full post on the homepage.
When it comes to blogs, the less you have on your front page, the better. Shorten your blog posts using Easy Custom Auto Excerpt.
8. Remove post drafts and revisions.
Out with the old and in with the new! In this case, we mean to get rid of old posts as soon as possible using Bulk Delete, a plugin that enables you to delete post batches by status or user.
9. Make use of a content delivery network.
A content delivery network is a group of servers containing copies of data that are quickly and easily distributed to your site. A couple of excellent CDN services include MaxCDN and Incapsula to start.
10. Install the Lazy Load plugin.
The Lazy Load plugin offers a smart solution to image rendering and management. In essence, it only load images when they are visible to the user to decrease server bandwidth.
11. Update your version of WordPress.
12. Use text or link advertisements as opposed to image ads.
13. Set your image dimensions.
by ThinkCode | Aug 25, 2015 | Search Engine Optimization
It will apply to that directory only – not sure if it would get crawled there. It would be best to implement in ur root folder and disallow any sub-directories you don’t want to be crawled. It’s all up to the crawlers to respect your directives then.
Ideally you should have it in the root file but if you have to place it in the sub-directory, then this is what we would recommend.
1. Specify the path in Google Webmasters
2. 301 Redirect the conventional path – domain.com/robots.txt to the new path.
If you have a multi-language website you should put every robots.txt in the first directory for every language sections of the website and not in the different sub-directory.
by ThinkCode | Aug 25, 2015 | Search Engine Optimization
It is same as it was before. The only difference is people using it naively are out of picture now. Only authenticated and smart SEO tactics works.
Smart SEO tactic means understand the context proerly, design your marketing plan based on the context, execute the plan, keep close eyes on how it’s going, review each aspect of success and failure, keep fine tuning based on the retrieved results and keep on monitoring.
In layman’s language, old school SEO is building massive links with mass submissions in directories, and other websites. The smart SEO is crafting the content based on your context, publish it, distribute it, encourage people to share it and link bank to it. Build natural and niche links. Don’t use blind link building as it doesn’t work as it was before.
There are many moving parts to SEO these days. It’s not just link building like some have said. It’s all encompassing from site structure, page speed, navigation, content optimization, social sharing, and much much more.
The problem is we are trying to influence search engines which is the wrong way to thing about it. Try optimizing for your user experience. Create content that is targeted to your buyer personas and shared via social networks where they live. Engage and share with others in the same industry to establish your authority.
