by ThinkCode | Sep 16, 2017 | Search Engine Optimization
Facebook is now one of the platforms where you get served depending on your interest. It’s the community of 2.6 Million Users who are online every day. Users discover a new thing each day on Facebook. They share, comment and like the things which attract them.
Facebook gives exposure to the brands and avails more options to reach an extra audience as well as more targeting options.
Why should you advertise on Facebook?
Facebook is highly popular marketing channel; As Facebook is one of the most effective paid advertising channels. Facebook helps to get new leads and turn them into your customers.
Facebook Ads works both for B2C and B2B Companies and they have 5X more marketing results after advertising on Facebook.
What do you need to advertise on Facebook?
For Advertising on Facebook, you don’t need to have only a giant business. If you have a small business or your business is budding up, Facebook is the best place to advertise your business.
You can even spend only Rs.100 and reach to at least 200+ users on Facebook.
One of the best things about Facebook Advertising is, you can reach to those audiences that you think will be interested in your business. For eg., If you are selling Baby Products, then you can show your Ad to the only users who are parents of a baby. If we go with traditional marketing, like distributing pamphlets you don’t have any idea that to which people you have distributed those pamphlets and how many of them really paid attention to it.
But in case of Facebook Marketing, you can analyze the campaign and build the next strategy accordingly.
Facebook Ads are not only containing Images, you can also add a video of your ads, carousel, slideshow, a product catalog. By creating an ad on Facebook, you can also display it on Instagram, Messenger and other App Family of Facebook.
Facebook gives you privilege to select the campaign that you want to create, depending upon the objective of your ad campaign. For eg, if you want people to sign up for one day workshop on “Learn how to grow your business strategies by Mr. XYZ”, you can create an ad campaign that let people sign up for your workshop.
And you know the interesting thing? You can do all this just by having a simple Facebook Business Page. You don’t need to have a business website for advertising, but it is a good idea to have your business website as it helps to people learns more about your business.
Why Facebook Ad In Amravati and Why are we best?
For Facebook Ad In Amravati, there are almost 2, 00,000+ Facebook users and if you can reach 3000-10000 users daily. Can you imagine among them, if 50% of them reach to you, how much your sell can increase??
Take the advantage of this Facebook Ads Feature and increase your sell, reach an extra audience and target those who can purchase your product or services. If you opt for Facebook Ad in Amravati, you will definitely get several benefits from it.
We, The ThinkCode Team, with our wide experience in online marketing and Certified Members can help you to promote your business to the next level.
We have delivered several Facebook Ads to our clients. They have gain 2x more clients for their business with Facebook Advertising.
With Facebook, you can deliver the right content to the right people at the right time. You choose your target audience and Facebook shows ads to only those. You can Advertise with as few as Rs.50 for one trail.
So, why don’t give a try?
For Facebook Marketing Strategy for your business:
Call us on +91 7020904179
by ThinkCode | Mar 31, 2017 | Search Engine Optimization
Targeting of specific segments in marketing is important for creating effective marketing plans because very few, if any, products can satisfy the needs of all consumers. After identification of unfulfilled needs of people or businesses (whether B2C or B2B). Designing the marketing strategy involves the following steps:
* Identification of markets
* Targeting specific segments
* Positioning the product/service
*Identification of segments:
The marketing strategist must now study the potential users of the product/services and segment them based on their lifestyles, needs, behaviors income etc. this increases the knowledge of their specific requirements, as opined by Belch and Belch(2010) in their book “Advertising and promotion: an integrated marketing communication perspective”, the more marketers can establish this common ground with consumers, the more effective they will be in addressing the requirements in their communications programs and informing and/or persuading potential consumers that the product or service offering will meet their needs. Market segmentation is basically dividing up a market segment into distinct groups that have common needs and will respond similarly to a marketing action. It should also be noted that the more the market becomes divided, the fewer consumers there are in each segments. Thus a key decision is how far should one go in the segmentation process? Where does the process stop? (Belch and Belch, 2010) There are various in exhaustive bases for market segmentation, this list describes a few: Geographical segmentation: This involves the segmentation of markets based on different geographic units. An example is an internet service provider in Nigeria that currently targets only residents of Lagos state, Nigeria and not the entire country.
Psychographic segmentation: The process of dividing the market on the basis of personality or lifestyle, beliefs, values is psychographic segmentation. The activities, interest and opinions of consumers help determine the lifestyle of the consumers.
Demographic segmentation: This is the segmentation of markets based on variables such as age, sex, social class, family size, education, income etc. examples are products that are designed for kids only, female only or upper class citizens. The various segments can also be formed by combining one or more basis of segmentation.
Targeting specific segments:
After the identification of the unfulfilled needs of consumers, design of product/service and segmentation of the market, the marketing strategists must now choose the target market(s) to focus on and thus craft varying positioning strategies for each market. The target of specific market is the hub of marketing strategy as it has an overwhelming influence on the success of the marketing plan/strategy.
Choosing the market to target is a decision based on consideration of some factors:
* size of the market: The organization must ensure there is appreciable financial return on investment (ROI) before deciding to target specific markets, an example is a firm A that decides to target a segment that is easy to sell to but offers only 20,000 dollars worth of sales in 7 years and firm B that targets a segment that offers 2,000,000 dollars worth of sales in the same period of time.
* The growth of the market: The segment must also show potential for growth and not stagnancy. This is important for the long-term profitability of targeting such segments.
* The competition in the market and the organization’s ability to compete: The competition in the market segment and the firm’s ability to engage the competitors must be considered when choosing the target market.
* The organization’s ability to market to the segment: The firm’s ability to reach the target market through its various promotional programs and media should be considered before choosing the segment to target.
Positioning strategy:
After the identification of the target market, the product/service is then positioned in the heart of the target market, using different positioning strategies, these are positioning based on the product/service attributes and benefits, price and quality, use or application, product class, product user, by competitor etc.
Thinkcode is a marketing consulting firm that proffers innovative marketing solutions to businesses and creates a thriving connection between business ideas and the target customer’s needs and wants.
by ThinkCode | Mar 28, 2017 | Search Engine Optimization
SaaS marketing is not for that light of center. It’s tough. And it is vitally distinctive from just about any other form of marketing that the globe is aware of.
Once you have your application built with the three self-reliant tools built in for your clients, how do you find your clients? First things, first. Initially, your clients will not magically find you. Let me be clear. Your product is great and you have architected a beautiful design, but without some marketing efforts you and your product are just Dust in the Wind (go ahead and listen while you read the rest).
Whether you are bootstrapping the project on your own or have funding from your company, taking the proper steps will save you time, money, and effort when it comes to today’s marketing environment.
Follows These Four Steps to Growing Your SaaS Marketing :
Built-in tools for self-reliance – as mentioned in the previous post, without this relationship between your clients and your application, all other efforts will be more expensive and time-consuming. So even though these tools are not necessarily “marketing” items, they are critical for your word of mouth to ignite.
Build a practical and clean site – your website is critical to your business as a SaaS company, but it is not critical to break the bank on it. Once you have your basic site built with concise copy (with whatever tone you want to set as your company’s voice), a place where someone can self-signup for trial or paid account, and a feedback loop then you are ready to launch.
Other free tools that are available to increase your presence on-line while keeping costs low are Ning (for community-oriented communication), WordPress (amazing how customizable it is today), and Google Analytics (see next step).
Your best friend at this point will be your ability to get your voice out to the places it needs to be. This could be online (Twitter, company blog, discussion boards like on LinkedIn, etc.) or in real life meetups where you (aghast) shake hands with people and develop relationships Offline. You (and other employees) are the company. And people like doing business with people. Getting involved in your community whether it be local or virtual is the absolute best way to drip your name into conversations.
SEO/SEM – Once you have your site up, and you have been able to drive some traffic to the site, start measuring. Optimizing your site to see what has been effective and how you can climb up the search engines with targeted keywords. Once you have some income sprinkling in, start dabbling in paid SEM. Be ruthless on your money going out, though. If a particular search term or ad is not producing revenue there is ZERO reason for you to continue to put money towards it. As more accounts come in the door, add more money to what is showing success.
Spend money on targeted efforts – For the most part, spending money on advertisements outside of SEM should be done after you are cash flow positive. Money spent in this fashion is better served as brand awareness as opposed to lead generation. There are many avenues that have little to no cost involved that will generate more leads for you in the beginning. And without the first three steps covered well, money spent on advertising will more than likely lead to very high abandonment rates when you do garner someone’s attention.
You already know about these four steps, and you are possibly participating in some or all of them today. Have you evaluated the strength of your base lately? Did you start buying advertisements and pay-per-click Google ads prior to honing the copy on your site?
One of the dangers that of putting too much effort into step 3 prior to step 2 is translating your data incorrectly. When you start measuring your sales funnel the abandonment rate could be much higher due to your copy and website flow instead of the effectiveness of the ad. Changing the ad could be counter-productive.
by ThinkCode | Feb 13, 2017 | Search Engine Optimization
Heatmap Tool Features
Your site, in the same way as any other business, has some particular goal. Yet another thing that could be accomplished by employing heatmap is it can improve your revenue also. After studying your heatmap through Heatmap Tool, you’re able to remove content or you could make your website’s part clean which isn’t getting great attention even after placing excellent stuff there.
If it isn’t the highlight or focal point of your company, you should think about relocating it. You may contact your nearest heatmap developer, which is going to be a good experience for you when you is going to be getting services from those who look forward to the newest techniques. This is something that lots of web applications struggle with and is tough to take care of.
It provides another helpful feature called confetti heatmap. In this aspect, it is necessary that you know more about the recent entries from heatmap packages so you can also understand the qualities of all methods which will be useful. Scroll maps are among the best characteristics of CrazyEgg.
In addition, there are a couple applications which you may use to deal with your heatmap development and there’s a very simple method you are able to to follow to handle your expenses on designing a page. You can anticipate a boost in your earnings and profits in the future with a heatmap computer software. Don’t click on the initial one which you see but do investigate the different kinds of software available and which one is going to be absolutely the most useful to enhance the operation of your site and ultimately improve your profitability.
The Bizarre Secret of Heatmap Tool
Visual site optimizer’s heatmaps tool permits you to do precisely that. Creation of a fantastic content, or an incredible site design, is only the start. You’re going to be requested to enter the code on your website.
A website consists of several elements. You are going to be capable of seeing where visitors are clicking on your site together with where they aren’t. Conclusion It’s very helpful for your website to use heatmap as you can become very much decent information regarding your website’s performance.
Details of Heatmap Tool
After processing, you’re given the chance to customize the map. The Heatmap permits you to do such a research that has any players in the NFL. The tool permits the definition of date ranges, and thus historic together with real-time views are possible.
New Step by Step Roadmap for Heatmap Tool
CrazyEgg is not difficult to use and offers you four distinct techniques to analyze your data. There’s absolutely no form data such as this out there. A heatmap can even explain to you where users make an effort to go, so they’re perfect for usability testing.
The tool lets you find the clicks from other regions of your page. Make sure to take all the text. If a landing page heat map indicates a lot of clicks on a particular word, it can be a great consideration to address more info about it, within the web page.
You should know about the proper supply of your website traffic as a way to target customer in a proper way. It is really dependent on the quantity of traffic to your site. It doesn’t just show where and the way the visitors are navigating to, but in addition can help determine the most lucrative path.
The funnels provide you a chance to track how folks are progressing through a particular chain of events. As a way to run split tests, you’re are going to require some tools. There are a lot of characteristics that let you extract plenty of data.
Here is some Heatmap Tools Suggest by our Digital Marketing Team:
https://metrica.yandex.com/
https://www.hotjar.com/
https://www.inspectlet.com/
http://www.ptengine.com/
https://www.seevolution.com/
http://zarget.com/
http://luckyorange.com/
https://www.fullstory.com/
https://mouseflow.com/
http://www.crazyegg.com/
https://www.clicktale.com/
by ThinkCode | Nov 9, 2016 | Wordpress
Top list of Payment Gateways in India. Learn about Payment Gateway which works best to collect payments online. List of payment gateway providers in India.
Here we have listed top companies in India which provide payment gateway and Merchant Account.
Before jump directly to a list of payment gateways provider list let’s learn something about why to know more about this list?
Choosing a payment gateway can be vastly difficult because you require a secure, quick, diverse and most reliable gateway to get the best out of your service. In business, different businesses have different needs in terms of the gateway service that suits them best. If your business handles a large amount of daily transactions then the facility your business would require is very different from those who handle a lesser volume.
So, what you need to consider while choosing Payment Gateways In India?
- Security & Trust
- Reliability
- Good Rates
- Diversity
- Superior User Experience
- Easy Integration
- Multiple Payment Options (Credit/Debit Cards, Netbanking, Mobile Wallets, etc)
Let’s look into list of Payment Gateways in India
- CCAvenue
- EBS Payment Gateway
- Citrus Pay
- DirecPay
- Atom Payment Gateway
- Zaakpay Payment Gateway
- PayUmoney
- HDFC Payment Gateway Services
- ICICI Payseal
- PayUbiz
- Whizpay
- Razorpay
Lets start one by one from this list of Payment Gateways In India
This is a leading Payment Gateway Service Provider in India. CCAvenue accept and validate Internet payments via Credit Card, Debit Card, Net banking, ATM-cum-Debit Card, Mobile Payment and Cash Card modes from the end customers in real-time. CCAvenue provide a secure link between your website, various issuing institutions, acquiring Banks and the payment gateway providers.
E-Billing Solutions established in the year 2005 is having headquartered in Mumbai. EBS provide online purchases from a merchant’s website and helps them to collect payment from the end customers through the various method like net banking, credit, and debit cards etc. EBS is a mediator that collect the online payment options offered by various banks, cash card brands and many other payment processors onto a single platform with least technical integration with merchant website.
India’s best payment stack for developers, instant payments for businesses and seamless checkout for consumers. Payment gateway, mobile wallet, unique marketplace solution and more – for all payment needs.
Citrus Pay empowers users with a one-click checkout across merchants on all your favorite devices!
It helps web shops and online merchants to accept credit card and alternative payments over the internet. This is also one of the best in our list of payment gateways in India.
DirecPay is a combine online payment gateway solution for Indian merchants. It is one of the first Indian payment solutions providing a credit card payment gateway integrated with Debit Cards, Net Banking & Mobile payments together with a fast, reliable & secure passage for processing eCommerce payments.
Atom one of the popular payment gateways is atom tech payment gateway. Payment gateway is introduced by the financial technologies group enterprise. This secure online payment & accepts debit & credit cards, cash / prepaid cards. It allows WordPress user to use Atom payment gateway with the WooCommerce plugin.
Zaapkay is the best online payment gateway in India & it provides a platform Merchant Account which offers multiple electronic payment systems, online payment. It also has two products to offer 1. Webpay , 2. Mpay, making Zaakpay a complete online payments solutions provider. It helps webshops & online merchants to accept credit card and alternative payments over the internet.
Accept Cards, Netbanking, Wallets, EMI & UPI. Supports PHP, Shopify, WooCommerce, Android. Go Live Instantly. Developer Friendly API. Cards, UPI, Netbanking. No Setup Fees. GST Ready Payment Gateway. Online Onboarding Process.
Types: Credit Card, Debit Card, Netbanking, UPI.
{ PayUmoney Payment Gateway | No Setup Fee, No Hidden Cost }
PayUmoney is best payment gateway company in India. It let your customers pay through Credit Cards, Debit Cards, Net Banking and more. All your transactions with PayUmoney are secured with 128 bit SSL encryption and two factor authentication. PayUmoney Wallet Available.
Charges : 2% per successful transaction* {Rs. 0 Setup Fee & Rs. 0 Annual maintenance fee}
This Payment Gateway provides a single platform to support multiple payment technologies this payment Gateway support VISA Card Debit Credit card.
HDFC bank provides two types of payment gateways for commercials:
- Credit & Debit Cards
- Netbanking
For more detail about it check out here
ICICI Payseal Payment Gateway provide 128-bit SSL encryption, an authenticate security technology protocol. It can process Visa & MasterCard Credit Cards issued around the globe. It’s has Verisign certification & Swift Transaction processing.
ICICI Bank, India’s largest private sector bank, and it announced the launch of UPI [Unified Payments Interface] on two of its customer facing mobile banking applications.
1.Pockets
2. iMobile
This is the simplest mode of making payments for all customers, including non-ICICI Bank customers.
It is the best Payment gateway provider in India. Earlier known as PayU, it enables merchants to collect payments online. It offers high success rates & detailed analytics. As per indiatimes.com “Leading payment gateway aggregator, PayUBiz hits a total processed value (TPV) of half a billion dollar per month.”
This Payment gateway enables internet merchants to accept online payments via credit card & e-check. This WhizPay is a modular multipurpose, PCI-certified Gateway. This is an online Payment solution tailored to the requirement of Indian Merchants.
This Payment gateway Support hundreds of payment methods. Its specialty is it Start and end payments on the same page. It supports UPI Bharat QR All major debit and credit cards 50+ Net-banking Options Mobile Wallets.
Razorpay Payment Gateway ThinkCode
Free & Easy Application Process.100+ Payment Modes, Secure Gateway, Simple Integration. Accept Cards, Netbanking, Wallets, EMI & UPI. Supports PHP, Android, Shopify, WooCommerce. Easy Integration. Dashboard Reporting.
Services: Customize Your Checkout, Accept UPI & EMI Payments, Autofill OTP on Mobile, Fraud Protection.
We hope this Top list of Payment Gateways in India will help you to learn more about India Payment Gateways options available & also it helps to choose the right one for your business need.
We try to make this article to give you answers of these questions: which is the best payment gateway? list of payment gateway providers in India? best payment gateway in India for small business? payment gateway providers? cheapest payment gateway India? top 10 payment gateways? payment gateway India no setup fee?
