When it comes to pop up, the most common answer we hear by everyone is “we hate them”. The reason people hate them so much is because most pop up are done in a wrong way. They’re intrusive, demanding, they dominate your experience and force you to take an action when you’re least interested.
The popup strategy is the main cause of reader/visitor frustration and hence, increased bounce rates. For example, you land on a website that promises an in-depth article on ‘growth hacking’. But the moment you land up on the website, they bombard you with popups asking you to ‘subscribe’ or ‘check out this latest post’ or ‘sign up’ on their platform. Now that is what kills the conversions and skyrocket the bounce rates.
Today, people seek information first and then want to commit to a business. So the strategy that says ‘convert beforehand’ is wrong. The strategy that says ‘let them consume the information and then convert’ is the one that succeeds.
However, done correctly they can drive a lot of value for businesses AND for customers which is why many marketers say pop ups are driving amazing results for them and that they’re constantly looking at ways to improve them.
Now here are a few things we have noticed while working with those who do sign up with us:
– Don’t show the popup within the first minute or two of browsing
– When you target a reader at the end of a blog post or when she or he is trying to exit the website with a simple ‘please share it on FB campaign’ popup, they’re more likely to do it. (If they have actually liked your content)
– When you target the reader/visitor based on an action, scroll point or time spent on the website, in a contextual manner, he is more likely to convert.
– Don’t make the popup cover the whole page: it’s frustrating, confusing. Not many people can get away with this.
In simpler words, we think timing play major role in such case. Before you ask for something, you need to add value to the reader/visitor.
Blog commenting is a vital part in blogging. In fact we believe that, it is a life giving blood to blogging and bloggers. Blog commenting is a good health for your blog to get more engagements and traffic. It is one of the best Off page SEO Techniques.
People obviously want comments for multiple reasons one personal and second SEO-related.
If your blog is personal, or you try to make it look personal, or you want to collect opinions and hear from your readers, comments should definitely be allowed and even be asked for. People who comment are usually your most vivid followers, you core audience, so hearing them helps.
However, if you have a corporate blog that is only aimed to generate leads by showing off your expertise or providing news on your company (which is most frequently an ineffective strategy, but still), then there is no need to allow comments. In this case, you want your readers to buy stuff/products/services, not comment and interact. Such blogs are not intended to start discussions and thus, they never will, which makes the commenting section useless.
The biggest problem with blog commenting is some virtual assistants are abusing it. They either write a fluff comment for promotion or write a nonsense comment with links. For this, blog owners don’t allow comments.
We believe blog commenting is good to add values. It’s not the place to drop the link. But when you appreciate or add value and give reference to the post similar to it. Then it becomes valuable. Social media posts of your content often involve a comment on the piece for instance. If you just talking about just the comment area on a blog then we think it really depends on the popularity or audience of the blog.
[easy-tweet tweet=”The most effective way to delight a client is by delivering the results they paid for and were promised.”]
When you have a team that over performs and over delivers (in most cases) what else could delight a client more? We’re proud to serve our clients, large and small and are so happy when we see the results we promised them.
We are committed to providing great customer service. Our staff is always professional, courteous, attentive and polite.
Another way is to make sure your approach towards the work is consistently, you have to set clearly defined goals with the client. If you don’t you are working toward a nebulous that creates confusion, disappointment and frustration.
Here are some few more points-
Do little bit extra without charging them.
Ask them about how they are doing in a friendly way.
Keeping in touch even when new work isn’t needed.
Be proactive. If the client must push you to innovate, you are running the relationship on fumes.
Get to know your client interests.
Create a human relationship with your customers.
Try to visit customers in their offices.
Understand your customers’ needs properly and clearly.
Send theme Birthday wish, Greeting etc.
Possessing excellent listening skills is an effective way to delight your customers.
Great user experience which keeps all our clients happy and delighted.
Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
When you visit a website, is there something that causes you to immediately leave a site.
Here are some basic tips that can help you to reduce the bounce rate.
If the content of the site does not match the expectations then it will increase the bounce rate.
Poor informational architecture and confusing navigation.
A huge pop-up that covers the whole text area that doesn’t have an easy to get to close button before I even started reading the article.
A large amount of ads in the content area makes us think that this is not a high-quality website
Auto-play videos, or video ads on the side
Asking me to sign-up for no reason
Taking too much time to load up
Re-appearing pop-ups that re-pop every time I close them
Animated blinking ads
unreadable poorly formatted text
Slow sites which are also not optimized for mobile devices.
Sites that promise something in their ads/ social links that take users to them but are in reality something different or not up to the mark or expectations.
Having to give my email address in exchange for something that is normally given away for free (like a PDF or a 5 page “ebook” disguised as a PDF)
A bad web design: Design is more important that ever these days. UI/UX factor is more valuable than the links if you want to beat your competitors and wanted to get top ranks, then UI/UX is your best choice. you can hire amazing designers to work with you (At thinkcode, we help you for the better UI/UX)
No clear selling point.
Hope above mentioned points will help you to reduce bounce rate of the website.
The content for breaking news is a thin content which is a downside for the SEO.
Assuming GoogleBot visits your site often enough so that breaking news is not old news, you need to do a good job with your sitemap.xml file.
Specifically, for the page with the breaking news, code the <lastmod> tag with the date of the most recent news.
You can also code the <changefreq> and <priority> tags, but don’t assume that if you say the page changes hourly that Google will come back hourly.
Apart from the above-mentioned things, Google daily maintains the trends in a separate database and keeps a tab on the latest published content on those topics in order to cover the content from the sites those are not or never indexed by it so far.
Here, “latest news” kind of words will not be considered by it as a keyword and semantic search will take place at here. This is the reason while we see some the breaking news results in Google, there will be many pages those are not yet indexed by Google too.
Apart from this kindly consider the following things.
Submit your website on Google news (if the content is unique)
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