Canonical tags should always be used, even if you’re not aware of duplicate content issues. First of all, the link rel=”canonical” element is NOT a redirection method. Redirection is something totally different. If URL A redirects to URL B, when someone requests URL A, they will never even see the link rel=”canonical” element (or any other HTML) from URL A.
The reason most e-commerce sites use the link rel=”canonical” element to combat duplicate content issues is that they are poorly architected. Such sites typically use tons of query string parameters to pass around things like category IDs, sub-category IDs, product IDs, sorts, filters, colors, sizes, etc. which causes all types of duplicate content issues. The use of so many query string parameters makes it far too complex (virtually impossible) to be able to use 301 redirects to resolve such issues, so the only option is to use the link rel=”canonical” element, which by the way, is not always honored by Google & other search engines because it is a “suggestion”, not a directive.
Using canonicals properly you can also ensure that your preferred version gets all the authority from links pointing to all the different versions of parameter URLs or landing pages with similar content. Many e-commerce sites do use a CMS that automatically sets self-referencing canonicals to all URLs, already taking in consideration that there are several dynamic URLs for every clean one.
Sites can have both www.mydomain.com and mydomain.com active and HTTP and https versions of the same page. Ideally, these are 301-redirected to your canonical version. You can also use Google Webmaster Tools to tell Google your preference for indexing. Regardless, your canonical will indicate your preferred URL.
Other than that many sites still think of a self-referencing canonical as a measure to prevent scrapers from duplicating the site telling Google they are the original source
Is SEO dead? Yes, it is dead for the people who practice simply for obtaining SERP rankings. It is quite unfortunate that early days it named as SEO, but it is mainly about maintaining a site well for target user base keeping in mind many aspects. As long as we do not change our thinking and perspective about right SEO, then still there will be people to say that SEO is dead.
Local SEO is even more important nowadays if we use it properly it can give interaction, like updating Longitude & Latitude in OG tag. Further, if you have more than one store use Local listing and update your store address with pin code, As you know even future is near me search term. It still plays a major role in the ranking algorithm of search engines. Local relevance like having content that caters to the local region and the authority of your backlinks plays a huge part in ranking for local results. Create a Google plus profile for your business; list it in Google my business. Keep your site relevant, with info or services your local customers will use. Like in local results and maps for restaurants and businesses. For small business owners do check that your listing is accurate and live. We have seen some local businesses being marked ‘permanently closed’ when they were alive and well. Local search results for mobile not alone dependent over SEO practices, but also needs to endure verification processes carried out by search engines about its active status like still available or not. Search engines are checking whether the business is alive or not for mobile search results because when the user trusted results when went there if it is not available then blame has to be taken by the search engine. So, business active status is another important thing to be maintained well through your SEO in order to be present well in mobile results. Local SEO optimization is even more strategic than before not only for B2C but for B2B.
SEO is a broad concept now, there are many things your can do to keep your organic results high.
The Meta tag is the great way to provide information to search engines about sites. It is one of the important elements of SEO as well as good factor in keyword rankings. It is a good way for Google search console to provide search engines with information about their sites.
Importance of Meta Tag
Google’s goal is to be able to bold all keywords from the search query when they display the snippet. If you search for “keyword1 keyword2 keyword3” and your Meta description as all three keywords in it then Google will usually show the Meta description.
However, if all three keywords are not included in the Meta description then Google will typically “construct” a snippet by finding sentence fragments from the content on that page. When this happens you’ll see ellipses used in the snippet like “this is a sentence fragment containing keyword1. another fragment containing keyword2. yet another fragment containing keyword3.
It is impossible to force Google to always show your Meta description as the snippet. At best, you can maximize the number of times it is shown by including keywords most often used to find the URL in the SERPs.
In other words, if your site is well optimized, then the should contain the keywords that drive the most traffic. By using ALL keywords from in the Meta description, you can increase the likelihood that your Meta description is shown as the snippet. It is good practice to use different Meta description tag for each and every page.
When it comes to pop up, the most common answer we hear by everyone is “we hate them”. The reason people hate them so much is because most pop up are done in a wrong way. They’re intrusive, demanding, they dominate your experience and force you to take an action when you’re least interested.
The popup strategy is the main cause of reader/visitor frustration and hence, increased bounce rates. For example, you land on a website that promises an in-depth article on ‘growth hacking’. But the moment you land up on the website, they bombard you with popups asking you to ‘subscribe’ or ‘check out this latest post’ or ‘sign up’ on their platform. Now that is what kills the conversions and skyrocket the bounce rates.
Today, people seek information first and then want to commit to a business. So the strategy that says ‘convert beforehand’ is wrong. The strategy that says ‘let them consume the information and then convert’ is the one that succeeds.
However, done correctly they can drive a lot of value for businesses AND for customers which is why many marketers say pop ups are driving amazing results for them and that they’re constantly looking at ways to improve them.
Now here are a few things we have noticed while working with those who do sign up with us:
– Don’t show the popup within the first minute or two of browsing
– When you target a reader at the end of a blog post or when she or he is trying to exit the website with a simple ‘please share it on FB campaign’ popup, they’re more likely to do it. (If they have actually liked your content)
– When you target the reader/visitor based on an action, scroll point or time spent on the website, in a contextual manner, he is more likely to convert.
– Don’t make the popup cover the whole page: it’s frustrating, confusing. Not many people can get away with this.
In simpler words, we think timing play major role in such case. Before you ask for something, you need to add value to the reader/visitor.
Blog commenting is a vital part in blogging. In fact we believe that, it is a life giving blood to blogging and bloggers. Blog commenting is a good health for your blog to get more engagements and traffic. It is one of the best Off page SEO Techniques.
People obviously want comments for multiple reasons one personal and second SEO-related.
If your blog is personal, or you try to make it look personal, or you want to collect opinions and hear from your readers, comments should definitely be allowed and even be asked for. People who comment are usually your most vivid followers, you core audience, so hearing them helps.
However, if you have a corporate blog that is only aimed to generate leads by showing off your expertise or providing news on your company (which is most frequently an ineffective strategy, but still), then there is no need to allow comments. In this case, you want your readers to buy stuff/products/services, not comment and interact. Such blogs are not intended to start discussions and thus, they never will, which makes the commenting section useless.
The biggest problem with blog commenting is some virtual assistants are abusing it. They either write a fluff comment for promotion or write a nonsense comment with links. For this, blog owners don’t allow comments.
We believe blog commenting is good to add values. It’s not the place to drop the link. But when you appreciate or add value and give reference to the post similar to it. Then it becomes valuable. Social media posts of your content often involve a comment on the piece for instance. If you just talking about just the comment area on a blog then we think it really depends on the popularity or audience of the blog.
[easy-tweet tweet=”The most effective way to delight a client is by delivering the results they paid for and were promised.”]
When you have a team that over performs and over delivers (in most cases) what else could delight a client more? We’re proud to serve our clients, large and small and are so happy when we see the results we promised them.
We are committed to providing great customer service. Our staff is always professional, courteous, attentive and polite.
Another way is to make sure your approach towards the work is consistently, you have to set clearly defined goals with the client. If you don’t you are working toward a nebulous that creates confusion, disappointment and frustration.
Here are some few more points-
Do little bit extra without charging them.
Ask them about how they are doing in a friendly way.
Keeping in touch even when new work isn’t needed.
Be proactive. If the client must push you to innovate, you are running the relationship on fumes.
Get to know your client interests.
Create a human relationship with your customers.
Try to visit customers in their offices.
Understand your customers’ needs properly and clearly.
Send theme Birthday wish, Greeting etc.
Possessing excellent listening skills is an effective way to delight your customers.
Great user experience which keeps all our clients happy and delighted.
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