by ThinkCode | Aug 27, 2015 | Search Engine Optimization
Effective keyword research method is to get the list of keywords through different and reliable keyword research tools and then apply your logic, experience and context requirement. This will give you the best list of keywords.
If you have a tool like Scrapebox, you can scrape all of Google’s auto suggest keywords. This can be especially useful if you are using content marketing as a strategy because it can throw up some decent ideas for writing content.
Following are some method for keyword research
1. Make a list of basic keywords and then use various keyword research tools to find out relevant keywords
2. Check competitors keywords
3. Think from visitor’s point of view what he or she will search if he need particular thing
4. Ultimately use your experience and intelligence to shortlist final keywords.
Apart from this we can look at Google Analytic to get some insight as to what keywords people are using to arrive at your site. Although there source is not as plentiful as it used to be, is still can provide good insight.
Another good 3rd party tool is Ubersuggest at ubersuggest.org. If you already have an adwords account running, a great report to run is the Search Query Report to see what the actual queries people are typing in to trigger your ads and arrive at your site.
by ThinkCode | Aug 26, 2015 | Search Engine Optimization
We are gathering some research on how professionals in the SEO community do reporting.
There are two types of SEO Reporting.
1. Monthly Reporting
2. MIS Reporting
Monthly Reporting : Check things which you want to include in your SEO Report like (Monthly Visit , Monthly Page View, Monthly New Visit) and put your analytic desktop screen shot on it.After you require comparison between previous month or next month so take a screen shot and past it on your report now how many link index by google of your website right down it and take a screen shot now final stage of keyword ranking position then see the keyword ranking and put these on your report. These are the enough information which client want.
MIS Reporting : If you are working for a client since 2 years and client want a report of two years performance then you can use comparison report which we called in digital language MIS Report.
Apart from this we can use custom reporting within Google Analytic (dashboards) and it is much better.You can show clients conversion rates, traffic referrals, revenue etc.
by ThinkCode | Aug 25, 2015 | Search Engine Optimization
It will apply to that directory only – not sure if it would get crawled there. It would be best to implement in ur root folder and disallow any sub-directories you don’t want to be crawled. It’s all up to the crawlers to respect your directives then.
Ideally you should have it in the root file but if you have to place it in the sub-directory, then this is what we would recommend.
1. Specify the path in Google Webmasters
2. 301 Redirect the conventional path – domain.com/robots.txt to the new path.
If you have a multi-language website you should put every robots.txt in the first directory for every language sections of the website and not in the different sub-directory.
by ThinkCode | Aug 25, 2015 | Search Engine Optimization
It is same as it was before. The only difference is people using it naively are out of picture now. Only authenticated and smart SEO tactics works.
Smart SEO tactic means understand the context proerly, design your marketing plan based on the context, execute the plan, keep close eyes on how it’s going, review each aspect of success and failure, keep fine tuning based on the retrieved results and keep on monitoring.
In layman’s language, old school SEO is building massive links with mass submissions in directories, and other websites. The smart SEO is crafting the content based on your context, publish it, distribute it, encourage people to share it and link bank to it. Build natural and niche links. Don’t use blind link building as it doesn’t work as it was before.
There are many moving parts to SEO these days. It’s not just link building like some have said. It’s all encompassing from site structure, page speed, navigation, content optimization, social sharing, and much much more.
The problem is we are trying to influence search engines which is the wrong way to thing about it. Try optimizing for your user experience. Create content that is targeted to your buyer personas and shared via social networks where they live. Engage and share with others in the same industry to establish your authority.
by ThinkCode | Aug 19, 2015 | Search Engine Optimization
Google giving importance for local business and 100% relevancy…people who are searching something if this is available near from them then google show the result local results as well.
It’s results depends on the query inserted. There is no predefined number of results to be displayed in the Google for local or Global. It can show all 10 or not a single local result. Usually the search works in a way that they serve the local result when they feel the query can be satisfied with the local merchants or shops. It’s all based on the triggered algorithm of Google.
Google is always in the testing phase. It can be due to one of the following reasons –
1.Google local listings usually becomes more important on mobiles and on mobile devices, people might be clicking through on the first 3 listings, thus it makes more sense to display only 3 listings.
2. They might want to gauge the effectiveness of 3 listings versus showing 7 listings.
3. It’s likely some combination of improving user experience and/or increasing ad revenues. I’m leaning toward the latter, since they also removed phone number and address from the SERP, which isn’t great for UX.
4. Google Shopping is a way to reduce advertising space for companies while making more money out of the own distribution channel. Fewer Google Local listing might have the same Intention, but you will never exactly know.
There is no definitive answer here. Google is the boss, it can do whatever it likes 🙂
by ThinkCode | Aug 19, 2015 | Search Engine Optimization
If you have a website that you want to use to promote your business in United States,what would be the techniques you might be using? Consider you already have a well optimized website to promote your business globally and you want this new website to focus in United States only
1. Have you targeting in Google Webmaster Tools to focus on USA only.
2. Ideally have a USA address and Phone No.
3. If it is local site, then build your citations with local directories in the USA.
4. Try to have the cluster of sites that link to you that are from US based domains.
5. Schema and structured data allow you to markup your web content with special tags that help Google extract specific types of information and then display them in search results.
