Most of the people spend their time on social media. Daily, people spend 40 minutes on YouTube, 35 minutes on Facebook, 25 minutes Snapchat, 15 minutes on Instagram, 1 minute on Twitter. Overall, 2 billion active users present on Facebook, 1 million on Instagram, 336 million on Twitter and numbers increase continuously. To run a social media campaign is the need of today’s world.
Social media marketing is the biggest opportunity for a business nowadays. Consumers are present on social media for multiple purposes and marketers know it very well. That’s why it is easy to target your business-based audiences through social media.
Every day people use their smartphones. While travelling, shopping, or resting they are looking forward to deals and offers. If your business provides these type of services it is crucial to connect people across the globe and promote your business across the world.
It is cost effective, more impact full and effective way to attract customers and engage with your brands. In today’s world, it is really difficult to imagine the presence of our business without social media. You can reach your target audiences, increase brand quality, create brand awareness, engage with your potential customers, increase website traffic, and drive sales towards your business.
Social Media is a crucial platform to promote your business, products, services or any sales-oriented business. Nowadays, it is a trend to market your products on social media. To run this type of programs you need to create a strategy.
Improve Brand Awareness:
The first step to promote your business on social media is to create brand awareness. Without knowing your brand how people know about your products or services? You have to create brand awareness and you have to put your product in a picture. So, people know about your business. Your business can increase brand awareness by promoting it on different social media platforms. Now, hashtags are in trend. Use attractive, unique hashtags, invite people to like your business pages, tell them to tag their friends. It does not take a long time to spread your business globally. But your business products should attract people and services you provide is useful as well as helpful to them.
According to 91% marketers, they experienced lots of brand visibility by only sending few hours on social media per week.
Apple’s “shot on iPhone” is the best example of it.
Connect with your audience:
Connect your audience on Facebook, Instagram, Snapchat, Twitter, or Whatsapp. If you want to share your message through images or infographics then you can use Instagram, Snapchat or Pinterest. You have to share simple and short message use Twitter. You have to share articles or great content using Facebook. The choice is yours. Many platforms are available to connect your audience.
You can connect your audience at the initial level or advanced level. On an initial level, you can interact them and allow them to like, share or comment on your contents. On an advanced level, you get them to feel close to your brands and products. It helps to engage them and gives them familiar feeling about your business brand.
Coca-Cola is one of the greatest examples of it. They run to share a coke campaign your name is written on a bottle and it achieved a great success.
Increase website traffic:
Social media help to boost a website traffic. Create your bio and give your website link into your bio. It earns a trust of people, avoids confusion, and increases chances of conversion for your business. While creating a campaign on social media one thing you have to keep in your mind, users have no patience, want more information in limited time and chances of loose interest quickly. So, keep things simple, engaging, and informative.
Your campaign team must be responsive to your followers, queries asked by people. Add your website or URL of the landing page on your social post.
Drive sales:
Marketers want to attract more customers to the brand. They continuously excite customers about their brand and products. They want to increase sales. You can attract customers by showing videos, images or write engaging content.
Reach to your customers have many ways on social media.
Always scheduling is not possible. So, use software to schedule your content. Time plays an important role in campaigns. People attract on live streaming use it and take an advantage. Facebook, Instagram a YouTube live is options available to you.
- It is possible for two-way communication.
- It allows sharing their views freely on a campaign by the targeted audience.
- It is easy to access.
- You can start it with limited resources.
- Context has a great sign in a social media campaign.
- It is cost-efficient.
There are several tools available to track your social media campaigns. You can use them and easily track your social media channels performance.
Hootsuite:
It uses to manage online brands and to submit messages on different social media networking platforms.
It includes Twitter, Facebook, Google+, and Mixi.
Many organizations use it such as:
- Panasonic
- Zappos
- HBO
- Obama administration and many more.
Use of HootSuite:
- You can monitor multiple streams at one place.
- HootSuite provides team management facility. So, you can give access to other team members without sharing your social media account password.
- It can manage customer service on Twitter.
- You can get free reports from emails.
TweetDeck:
- It is a part of Twittersphere.
- It stands out due to best price as well as its multi-columned layout and scheduling content.
Use of TweetDeck:
- It can manage multiple accounts.
- It tracks real-time timeline streaming.
- Manage Multiple Timelines, Searches, Lists, Mentions and More in Columns.
- You can schedule tweet on it.
- Get notification and alerts.
It has various potential advantages. You can use different types of social media channels like Facebook, Tumblr, Instagram, Twitter, Pinterest, etc. It reduces marketing cost. It reaches to various countries, regions so many engagements have done of people who are interested in your products or services. It helps to increase your sales and automatically it diverts traffic on your website. It improves your search engine ranking. More customer engagement gives an opportunity for customer feedback. You can access a greater international market. It provides one more opportunity for you to conduct market research about your customers as well as improve networking opportunities with customers and other businesses.
- Your marketing or social media strategy must be clear otherwise it fails to give a satisfactory result.
- You have to require additional resources while creating a social media campaign.
- You should be alert, active and need continuous monitoring throughout your campaign.
- It involves risk because it has an online presence. It involves hacking, leaking your important information and negative feedback.
Nowadays we can see everywhere a digital transformation. The craze for social media is reaching at the apex. Most of the people are socially active and looking something fresh, new, and interesting content on social media. In this digitization era we must be the part of this evolution to improve brand awareness, brand loyalty, engage with your customers, more brand authority, increase website traffic, and to meet your desired goals.
